New brand identity

This project was a student assignment to design a brand identity of our choice. I selected FA 2000, a football club located in Frederiksberg.

The identity was designed to be modern, clean and inspiring capturing the essence of the club and showcasing their valuable work for children in the local community. With a focus on strong colors, a recognizable logo and energetic clean photos, the identity ties together the history of the club with the importance of unity, growth and social responsibility. Furthermore, a new manifesto reflects the importance of the football club as a community.