Campaign and activation

This project was a student assignment to design a brand campaign and activation with a brand of our choice. I selected Danmarks Sportsfiskerforbund, the only nationwide interest group that represents anglers and angling associations throughout Denmark.

With the insight ‘Nothing worse than dead water’ and an adjusted visual identity, a branding campaign was designed to help position the group as an impactful and strong cooporation, working for protecting the waters to better the fishing conditions.