Morfosis
Creative Direction 2023 – Present
Creative direction
Morfosis is an intimate Italian fashion design house that creates contemporary women's wear.
Following an internship in 2023, I have since worked as a creative director and consultant for the brand – developing digital campaigns, unique to every season, showcasing the brands shifting collections – always reflecting the brand’s heritage and confidence as a Roman fashion house working with luxurious high end materials whilst staying relevant and modern in an ever changing industry.
Follower growth
In the fall of 2024, we achieved a 40% increase in Instagram followers within 4 months by implementing a targeted campaign, updated visuals, and refined communication strategy.
Since then the followers has increased by 8k, and is still growing at a steady pace, as we’re adjusting and creating new visuals and strategies for the new collections.
Succesful event
As a result of the succesful campaign and adjusted strategy, we led a record event that delivered the brand’s best sales performance to date.
This led to a new standard in sales numbers at the brand’s events.
Fall Winter 2025
