Copenhell × Netcompany

One of my favourite projects from 2026 was developing the creative concept for Netcompany's partnership with Copenhell. From the initial insight and creative direction to the concept and storyboards, it was one of those projects where the idea came from a genuinely true observation.

The truth is, a lot of people at Netcompany build Europe's critical digital infrastructure with heavy metal in their headphones. That's just how they're wired. You can’t digitilise a country without a nerd and heavy metal.

The film ran on socials, and was also played at Copenhell before and in-between concerts.

Directed and produced by Jonatan Borring.